IN THIS EPISODE, WE CHAT ABOUT:
- Tricia’s background in working as a dental practice administrator and makeup artist.
- How COVID-19 prompted Tricia to rethink her career and segue into branding and web development.
- The importance and benefits of Tricia niching down even further into female solo practice dentists who are impact-driven.
- How building visibility and effective branding for clients can exponentially increase their impact.
RESOURCES + LINKS
Follow Tricia on Instagram @tricialanette
Learn more about how Tricia rebels against boring dental brandings at eparadisecreative.com
Connect with Sara on Instagram | @sarachamberscreative
Follow along with the podcast on Instagram | @chickswhogiveahoot
THIS SHOW IS AN ELLY AND NORA CREATIVE PROJECT
Elly and Nora Creative helps purpose-driven businesses grow their income and impact through branding, digital content, and publicity.
Grow your income & impact through branding with Elly & Nora Creative
Instagram | @ellyandnoracreative
Website | ellyandnoracreative.com
SHOW NOTES:
In this episode of the Chicks Who Give a Hoot podcast, I am joined by my friend Tricia Lanette to share her unique career journey. Tricia details her extensive background in working as a dental practice administrator and as a professional makeup artist. Forced to pivot due to COVID-19, she began a new path in website development, which evolved into a focus on branding and brand development.
We discuss Tricia’s passion for helping women in dentistry establish impactful and unique brands, moving away from generic dental logos and messages. She highlights her dedication to working exclusively with solo-practice female dentists who are driven by a desire to make significant impacts in their communities.
The episode explores the importance of niching down in business, leveraging personal expertise, and creating meaningful change.
CLIP HIGHLIGHTS:
01:00 Meet Tricia Lanette
01:43 Tricia’s Journey from Dental Practice Administration to Branding
04:28 Pivoting Careers During COVID
05:17 Discovering a New Path in Branding
06:04 Focusing on Women in Dentistry
10:03 The Importance of Niching Down
19:40 Empowering Female Dentists
28:05 Creating Impactful Brands
33:34 Conclusion and Connect with Tricia
