In this episode of the Chicks Who Give a Hoot podcast, I am joined by Emily Joann Wilkins, the founder and CEO of Marketing Metal, a company specializing in marketing for small manufacturing businesses. These companies, often referred to as "job shops," represent an underserved market segment that is frequently overlooked by marketers who may not understand their unique needs.
In this episode of the Chicks Who Give a Hoot podcast, I am joined by my friend Tricia Lanette to share her unique career journey. Tricia details her extensive background in working as a dental practice administrator and as a professional makeup artist. Forced to pivot due to COVID-19, she began a new path in website development, which evolved into a focus on branding and brand development. We di[...]