Episode 136- Rebecca Cafiero

In this episode of the Chicks Who Give a Hoot podcast, Sara Chambers welcomes mentor Rebecca Cafiero to discuss PR and why visibility matters for purpose-driven businesses. Rebecca shares her background in journalism, sales, and PR and explains PitchWell, a SaaS “visibility operating system” that uses AI plus built-in processes to help users create pitches in their voice, match with relevant podcasts, and manage outreach without needing PR expertise. The platform includes access to a large contact database (3.8 million podcasts and nearly 10,000 media contacts, with more being added) and is designed to be used in about an hour a week for $97/month. They also highlight Pitch for Good, providing free access for verified nonprofits and veterans, plus live weekly and monthly trainings. A 7-day trial code “REBECCA7” is offered for non-nonprofits.

Rebecca Cafiero is a strategic communications expert, media contributor, and founder of a global PR and visibility firm. She helps entrepreneurs, executives, and thought leaders amplify their message through high-impact media placements and authority-building strategies. With a background in international business and years of experience working with global brands and founders, Rebecca is known for blending sharp positioning with authentic storytelling to elevate influence and credibility.