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Chicks Who Give A Hoot

Podcast Show Notes

Episode 123- Do It Fat Mini Series: Your Body is Not Your Brand

October 29, 2025

IN THIS EPISODE, THEY CHAT ABOUT:

  • leaving corporate life to build Shine Image Consulting and empower others through authentic self-expression.
  • the link between personal style, confidence, and identity beyond clothing or trends.
  • how inner transformation supports showing up authentically and being seen.
  • addressing body insecurities and shifting from self-criticism to self-acceptance.
  • aligning personal image and professional brand for greater credibility and consistency.
  • redefining what’s “flattering”—focusing on proportion, comfort, and confidence instead of thinness.
  • challenging societal and inherited beauty standards to create your own definition of style and worth.

RESOURCES + LINKS

Explore how you can work with Shine Image Consulting at www.shineimageconsulting.com/

Follow them on Instagram for daily style and confidence inspiration | @shineimageconsulting

Connect with Laura
LinkedIn | Laura Sweitzer, MBA

Connect with Jaclyn Arcuri
LinkedIn | Jaclyn Arcuri, MBA, Certified Image Stylist Professional
Instagram | @jaclynacuri

Be part of the Do It Fat movement. Visit doitfatbook.com to learn more about the book and see where you can celebrate with Sara at upcoming launch events!

Connect with Sara on Instagram | @sarachamberscreative

Follow along with the podcast on Instagram | @chickswhogiveahoot

Apply to be a guest on the podcast

THIS SHOW IS AN ELLY AND NORA CREATIVE PROJECT

Elly and Nora Creative helps purpose-driven businesses grow their income and impact through branding, digital content, and publicity. 

Grow your income & impact through branding with Elly & Nora Creative

Instagram | @ellyandnoracreative

Website | ellyandnoracreative.com

SHOW NOTES:

In this episode of the Chicks Who Give a Hoot podcast, Sara welcomes Jaclyn Arcuri and Laura Sweitzer, the dynamic founders of Shine Image Consulting, a Scottsdale-based image consulting and lifestyle company helping clients align how they feel inside with how they show up in the world.

They discuss their journey from leaving corporate life to empowering individuals through the art of image consulting. The conversation dives deep into building self-confidence, debunking traditional beauty standards, and discovering personal style that goes beyond fleeting trends. Jaclyn and Laura emphasize the importance of authenticity and the powerful connection between inner transformation and outward appearance. Together, they explore how consistency in personal and professional presentation can foster genuine confidence and long-lasting impact.

✨ About Shine Image Consulting
Founded by Jaclyn Arcuri and Laura Sweitzer, Shine Image Consulting helps women and men cultivate confidence from the inside out. With a holistic approach that blends mindset, wardrobe, and lifestyle, Shine goes beyond surface-level styling to help clients uncover their unique essence and express it authentically. Whether through one-on-one consulting, workshops, or curated experiences, Jaclyn and Laura guide their clients toward clarity, empowerment, and a signature style that reflects who they truly are.

Based in Scottsdale, Arizona, Shine Image Consulting is where personal transformation meets polished presentation—because when you feel aligned, you naturally shine.

This episode is part of our Do It Fat Mini-Series, a special collection of conversations leading up to the launch of Sara’s debut book, Do It Fat. Join us each week as we unpack the stories, research, and reflections behind the movement — all about body acceptance, self-worth, and taking up space unapologetically.

CLIP HIGHLIGHTS:

00:00 Welcome to the Show

01:33 Meet Jaclyn and Laura: The Journey to Shine Image Consulting

02:25 The Deeper Purpose of Personal Styling

03:35 Discovering Personal Style and Confidence

04:59 Client Transformations and Internal Changes

05:14 The Impact of Trends and Authenticity

07:31 Body Insecurities and Styling

08:43 Empowering Clients Through Style

16:25 Challenging Societal Norms and Self-Perception

23:27 The Power of Self-Perception

24:09 Aligning Style with Brand Message

25:56 Balancing Authenticity and Visual Representation

26:28 Bridging the Gap Between Perception and Aspiration

27:37 Consistency in Personal and Professional Image

29:19 The Role of Communication in Image Building

31:59 The Importance of Consistency Across Platforms

39:57 Flattering vs. Authentic Style Choices

45:21 Conclusion and How to Connect with Shine Image Consulting

TAGS:Body PositivitybrandingEmpowermentfemale empowermenthealthimpactwomenwomen-owned business
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