Episode 98- Joanna Waterfall

In this episode of Chicks Who Give a Hoot, I’m joined by Joanna Waterfall, the visionary behind Yellow Co., to explore the art of knowing when to say goodbye. Joanna shares her personal journey of navigating difficult decisions, including the challenges of stepping away from projects that no longer serve you. This conversation is packed with insights on the importance of self-awareness, the courage to let go, and the empowerment that comes from making aligned choices. Whether you’re in the midst of a transition or seeking clarity on your path, this episode offers invaluable guidance.

With over a decade of experience in branding, digital media, and as the founder of Yellow Co., Joanna Waterfall has honed a unique talent for creating impactful experiences both online and offline. She is passionate about the power of emotional connections between businesses and their audiences, and has dedicated her career to helping companies not only boost their bottom line, but also enrich the lives of their customers. Joanna’s expertise has been recognized by Forbes, The Huffington Post, The Good Trade, and other notable publications. She has shared her insights at institutions including Mattel, Lululemon, and USC, among others. Recently, Joanna stepped into a brand new role at tech startup Flodesk, where she leads partnerships and community, continuing her mission to foster meaningful connections.