IN THIS EPISODE, WE CHAT ABOUT:
- Emily and Sara’s mastermind community
- The benefits of being in the same industry group
- Supporting each other rather than competing
- Emily’s business Marketing Metal
- Emily’s niche: small manufacturing companies
- Emily’s career background and why she chose her niche
- Emily’s business challenges and opportunities
- Importance of branding in manufacturing
- Emily’s thoughts on skilled trades
- Emily’s experiences as a woman in a male-dominated industry
- Building authority and credibility in a niche
- Marketing strategies in manufacturing
- Transformative impact of branding
- Future aspirations and ongoing projects
- Contacting and connecting with Emily
RESOURCES + LINKS
Learn more about their impactful work and how they help job shops at Marketing Metal
Connect with Emily Joann Wilkins on LinkedIn
Connect with Sara on Instagram | @sarachamberscreative
Follow along with the podcast on Instagram | @chickswhogiveahoot
THIS SHOW IS AN ELLY AND NORA CREATIVE PROJECT
Elly and Nora Creative helps purpose-driven businesses grow their income and impact through branding, digital content, and publicity.
Grow your income & impact through branding with Elly & Nora Creative
Instagram | @ellyandnoracreative
Website | ellyandnoracreative.com
SHOW NOTES:
In this episode of the Chicks Who Give a Hoot podcast, I am joined by Emily Joann Wilkins, the founder and CEO of Marketing Metal, a company specializing in marketing for small manufacturing businesses. These companies, often referred to as “job shops,” represent an underserved market segment that is frequently overlooked by marketers who may not understand their unique needs.
Together, Emily and I discuss the distinct challenges and opportunities within the niche of manufacturing marketing. We emphasize the importance of community and support networks for entrepreneurs, and explore how strong branding can significantly impact and modernize traditional industries. Emily shares insights from her career, her strategies for building authority, and discusses the transformative power of effective marketing in typically male-dominated spaces.
Our conversation also delves into the strategic initiatives Emily is undertaking to promote and elevate manufacturing businesses, highlighting her innovative approach to industry-specific marketing solutions.
CLIP HIGHLIGHTS:
01:00 Introduction and Meet Emily Joann Wilkins
01:56 The Power of Mastermind Communities
03:27 Emily’s Business Journey
05:31 The Importance of Branding in Manufacturing
08:34 Challenges and Opportunities in Skilled Trades
17:34 Building Authority in a Niche Market
21:21 Navigating a Male-Dominated Industry
30:43 Conclusion and Final Thoughts
