IN THIS MEETING, WE CHAT ABOUT:
- Sustainable, eco-fashion for modern people in a modern world.
- Authenticity, diversity, and representation in the fashion industry.
- The power of expression and human connection via fashion.
- The ethics behind the garment industry.
RESOURCES + LINKS
THIS SHOW IS AN ELLY AND NORA CREATIVE PROJECT
What is always in style? Creating a positive impact, of course! Today we are pleased to have the lovely London-based Sophie Slater sharing her knowledge and know-how of the eco-fashion world! Sophie is the CEO and co-founder of Birdsong, the award-winning eco-friendly, ethical & sustainable fashion brand that has been creating meaningful, lasting impact through their designs and garments. Birdsong is a size-inclusive, independent brand that work with talented, marginalised women to make their clothes, all for fair wages. She’s also a sometimes lecturer in sustainability, and journalist, having written for Vogue, The Guardian, Vice, Refinery 29 and i-D.
This episode, we’re taking a deep dive and close look into the fashion industry: What does authenticity look like in a culture that breeds ideals? How has the industry been shifting towards more diversity and representation? What are the ethics behind garment-making and sweatshops, and how are brands like Birdsong making strides to change it? Most of all, we’ll explore what makes fashion such a powerful tool for expression, connection, and change in today’s modern age! By the end of this episode, you’ll walk away knowing how to both look good and do good!
01:50 Meet Sophie Slater, CEO and co-founder of the award-winning ethical eco-fashion brand, Birdsong!
02:45 How did you start your company?
06:00 What is Birdsong all about?
09:00 What are the values of Birdsong?
11:15 Authenticity versus Photoshop.
13:00 How do you cast your models in comparison to the rest of the fashion industry?
17:00 What has changed in the fashion industry concerning diversity and representation?
20:10 How are brands being held accountable in today’s age?
22:55 Why are socio-enterprises so important to making meaningful change more accessible?
26:10 The power of individual expression through fashion.
30:05 How do you design clothes for a modern world?
32:40 What is the beauty of being a small brand?
34:50 Why is it better to form deep, meaningful connections?
38:05 What organizations do you support through your supply chain?
41:10 Unethical behavior of sweatshops in the garment industry.
43:20 How does Birdsong create its products sustainably and ethically?
48:20 Finding and spreading your vision.