IN THIS EPISODE, WE CHAT ABOUT:
- building a values-led vegan business rooted in personal conviction
- why authenticity matters when speaking out as a brand owner
- handling criticism and standing firm in your beliefs
- using business as a platform for advocacy and community impact
- creating a safe, supportive space for employees and customers
RESOURCES + LINKS
The Coronado
Address: 2245 N 12th St, Phoenix, AZ 85006
Website: www.thecoronadophx.com
Dark Hall Coffee
Address: 2243 N 12th St, Phoenix, AZ 85006
Website: www.darkhallcoffee.com
Follow Liz on Social Media:
Instagram | @liztavarez
Connect with Sara on Instagram | @sarachamberscreative
Follow along with the podcast on Instagram | @chickswhogiveahoot
Apply to be a guest on the podcast
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THIS SHOW IS AN ELLY AND NORA CREATIVE PROJECT
Elly and Nora Creative helps purpose-driven businesses grow their income and impact through branding, digital content, and publicity.
Grow your income & impact through branding with Elly & Nora Creative
Instagram | @ellyandnoracreative
Website | ellyandnoracreative.com
SHOW NOTES:
In this episode of the Chicks Who Give a Hoot podcast, Sara Chambers chats with Liz Tavarez, co-owner (with her husband Juan) of The Coronado and Dark Hall Coffee in Phoenix, Arizona. Liz shares that they became owners when The Coronado opened in 2015 with partners, and since 2022 she and Juan have been sole owners, with Liz handling much of the behind-the-scenes work. She explains why both businesses are vegan, tracing it to their shift to vegetarianism after rescuing and rehoming dogs and realizing the inconsistency of protecting some animals while eating others, and wanting to save more animals by serving plant-based meals. Liz also discusses the importance of genuine values-based communication, especially on social media, and how authenticity helps when responding to challenges. The conversation touches on their public stance regarding ICE presence in central Phoenix, including posting signage about rights and warrants, marking employees-only areas, and aiming to protect employees and help customers feel safe. Liz notes community support and reciprocity as reasons for standing with the oppressed.
CLIP HIGHLIGHTS:
00:00 Welcome to the Show
01:18 Meet Liz Tavarez and Why They Went Vegan
02:15 Authentic Advocacy Online
04:32 Standing Up to ICE
06:33 Community Safety and Solidarity
07:42 Visit The Coronado and Dark Hall Coffee
